Top 5 Shopping Games in Africa: Q2 2022 Performance

In Q2 2022, the top 5 shopping games on a unified platform in Africa demonstrated varying trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive view of the market dynamics.

My Mini Mart showcased significant activity. Weekly downloads saw a remarkable rise, starting from 30.8K in late March and hitting a peak of approximately 118K by the end of May. Weekly revenue followed a positive trajectory as well, increasing from around $148 to $367 over the quarter. Active users also surged, beginning at 87.8K and reaching 265K by the end of June.

Idle Supermarket Tycoon - Shop experienced fluctuating trends. Weekly downloads hovered around 1.2K in late March, with minor fluctuations, and ended at around 1.3K. Revenue varied, peaking at $160 in mid-April but then stabilizing around $94 towards the end of June. Active users started at 2.5K and showed a gradual increase, reaching nearly 2.9K by the end of the quarter.

Miga Town: My Store displayed a steady performance. Weekly downloads fluctuated between 4.7K and 7.2K, while revenue showed a peak of $120 in late May before stabilizing around $33 by the end of June. Active users demonstrated a slight decline, starting at 15.2K and ending at approximately 14K.

Supermarket Mania Journey had consistent metrics. Weekly downloads were steady, ranging from 1.6K to 2.4K. Revenue showed minor fluctuations, peaking at $52 in early April and stabilizing around $26 by late June. Active users also remained stable, starting at 3.4K and ending at 3.8K.

Finally, My PlayHome Stores showed minimal activity. Weekly revenue was low, peaking at $33 in mid-May and dropping to $19 by the end of June. The app had negligible downloads throughout the quarter.

For more detailed insights, visit Sensor Tower.